Driving for Clarity

Figure 7–8.1 Value Creation Model — Communications, Media, Giving, and Campaign Performance Dashboard

The Central Question

"What is the return on investment for every dollar spent on communications — and how do we connect content, media, digital engagement, and fundraising into a single performance system?"

📡 Communications KPI Benchmarks

Social Engagements / Mo

734

Yellow

Red: 200🟢 3,000

PR Impressions / Mo

151

Yellow

Red: 30🟢 350

Website Visitors / Mo

7,219

Yellow

Red: 6,000🟢 9,000

Media Mentions (Tracked)

13,000+

Articles, broadcasts & online

Social Posts (Archived)

1,500+

Facebook, Instagram, Twitter

Monthly Giving Records

377

Recurring donor transactions

Annual FTE Spend

$110K

Avg FY23 FTE fully loaded

Driving for Clarity

📡 Communications KPI Benchmarks

🗺 Performance Modules