Campaign KPIs
50% of conversations → full gift · 25% → downsell · 3 visits per leader
Base Needed
58,630
Conversations Needed
5,863
Leaders Needed
1,957
Expected Gifts
2,931.5
Total Raised
$11,004,375
| Monthly Commitment | 5-Year Total | Leaders Needed (convos ÷ 3) | Expected Gifts | Conversations Needed (gifts ÷ 50%) | Base Needed (gifts × 20) | Total Raised |
|---|---|---|---|---|---|---|
| $200/mo | $12,000 | 148 | 221 | 442 | 4,420 | $2,751,450 |
| $100/mo | $6,000 | 285 | 426.5 | 853 | 8,530 | $2,750,925 |
| $50/mo | $3,000 | 583 | 873.5 | 1,747 | 17,470 | $2,751,525 |
| $30/mo | $1,800 | 941 | 1,410.5 | 2,821 | 28,210 | $2,750,475 |
| Total | — | 1,957 | 2,931.5 | 5,863 | 58,630 | $11,004,375 |
Alternative Ask
25% of conversations → alternative gift at $15 or $5/mo
| Monthly Commitment | 5-Year Total | Alternative Gifts (25% of convos) | Total Raised |
|---|---|---|---|
| $15/mo | $900 | 0 | $291,375 |
| $5/mo | $300 | 0 | $342,600 |
| Total | — | 0 | $633,975 |
🚀 Waves
South Florida Region's goal broken down by wave