Movement Campaign Calculator
Estimate the conversations and leaders required to reach your campaign goal through engaged supporters.
Areas
Each area receives a % of the campaign goal
Waves
Each wave spans 9 weeks · start date implies end date
Pilot Wave A
May 4, 2026 → Jul 6, 20261% of goal$550,000
Pilot Wave B
Aug 3, 2026 → Oct 5, 20262% of goal$1,100,000
Wave 1
Feb 1, 2027 → Apr 5, 20275% of goal$2,750,000
Wave 2
May 4, 2027 → Jul 6, 202710% of goal$5,500,000
Wave 3
Aug 2, 2027 → Oct 4, 202710% of goal$5,500,000
Wave 4
Feb 7, 2028 → Apr 10, 202820% of goal$11,000,000
Wave 5
May 1, 2028 → Jul 3, 202822% of goal$12,100,000
Wave 6
Aug 3, 2028 → Oct 5, 202830% of goal$16,500,000
Campaign KPIs
50% of conversations → full gift · 25% → downsell · 3 visits per leader
Base Needed
293,070
Conversations Needed
29,307
Leaders Needed
9,771
Expected Gifts
14,653.5
Total Raised
$55,004,175
| Monthly Commitment | 5-Year Total | Leaders Needed (convos ÷ 3) | Expected Gifts | Conversations Needed (gifts ÷ 50%) | Base Needed (gifts × 20) | Total Raised |
|---|---|---|---|---|---|---|
| $200/mo | $12,000 | 737 | 1,104.5 | 2,209 | 22,090 | $13,751,025 |
| $100/mo | $6,000 | 1,422 | 2,132 | 4,264 | 42,640 | $13,751,400 |
| $50/mo | $3,000 | 2,911 | 4,365.5 | 8,731 | 87,310 | $13,751,325 |
| $30/mo | $1,800 | 4,701 | 7,051.5 | 14,103 | 141,030 | $13,750,425 |
| Total | — | 9,771 | 14,653.5 | 29,307 | 293,070 | $55,004,175 |
Alternative Ask
25% of conversations → alternative gift at $15 or $5/mo
| Monthly Commitment | 5-Year Total | Alternative Gifts (25% of convos) | Total Raised |
|---|---|---|---|
| $15/mo | $900 | 1,618.25 | $1,456,425 |
| $5/mo | $300 | 5,708.5 | $1,712,550 |
| Total | — | 7,326.75 | $3,168,975 |
Redemption Summary by Year
Projected cash inflow based on pledge redemption
| Year | Full Gifts | Alternative | Year Total | Cumulative |
|---|---|---|---|---|
| 2026 | $79,770 | $4,950 | $84,720 | $84,720 |
| 2027 | $1,116,150 | $68,685 | $1,184,835 | $1,269,555 |
| 2028 | $4,795,560 | $294,000 | $5,089,560 | $6,359,115 |
| 2029 | $7,791,240 | $477,360 | $8,268,600 | $14,627,715 |
| 2030 | $7,791,240 | $477,360 | $8,268,600 | $22,896,315 |
| 2031 | $7,711,470 | $472,410 | $8,183,880 | $31,080,195 |
| 2032 | $6,675,090 | $408,675 | $7,083,765 | $38,163,960 |
| 2033 | $2,995,680 | $183,360 | $3,179,040 | $41,343,000 |
| Grand Total | $38,956,200 | $2,386,800 | $41,343,000 | — |