Campaign KPIs
50% of conversations → full gift · 25% → downsell · 3 visits per leader
Base Needed
43,980
Conversations Needed
4,398
Leaders Needed
1,468
Expected Gifts
2,199
Total Raised
$8,257,050
| Monthly Commitment | 5-Year Total | Leaders Needed (convos ÷ 3) | Expected Gifts | Conversations Needed (gifts ÷ 50%) | Base Needed (gifts × 20) | Total Raised |
|---|---|---|---|---|---|---|
| $200/mo | $12,000 | 111 | 166 | 332 | 3,320 | $2,066,700 |
| $100/mo | $6,000 | 214 | 320 | 640 | 6,400 | $2,064,000 |
| $50/mo | $3,000 | 437 | 655 | 1,310 | 13,100 | $2,063,250 |
| $30/mo | $1,800 | 706 | 1,058 | 2,116 | 21,160 | $2,063,100 |
| Total | — | 1,468 | 2,199 | 4,398 | 43,980 | $8,257,050 |
Alternative Ask
25% of conversations → alternative gift at $15 or $5/mo
| Monthly Commitment | 5-Year Total | Alternative Gifts (25% of convos) | Total Raised |
|---|---|---|---|
| $15/mo | $900 | 0 | $218,700 |
| $5/mo | $300 | 0 | $256,950 |
| Total | — | 0 | $475,650 |
🚀 Waves
Tampa Bay Region's goal broken down by wave