Wave 4
Feb 7, 2028 → Apr 10, 2028(9 weeks)
20% of each area's totalCombined: $11,000,000Wave KPIs — All Areas Combined
Campaign KPIs
50% of conversations → full gift · 25% → downsell · 3 visits per leader
Base Needed
58,720
Conversations Needed
5,872
Leaders Needed
1,967
Expected Gifts
2,936
Total Raised
$11,031,750
| Monthly Commitment | 5-Year Total | Leaders Needed (convos ÷ 3) | Expected Gifts | Conversations Needed (gifts ÷ 50%) | Base Needed (gifts × 20) | Total Raised |
|---|---|---|---|---|---|---|
| $200/mo | $12,000 | 151 | 222.5 | 445 | 4,450 | $2,770,125 |
| $100/mo | $6,000 | 286 | 427 | 854 | 8,540 | $2,754,150 |
| $50/mo | $3,000 | 585 | 874 | 1,748 | 17,480 | $2,753,100 |
| $30/mo | $1,800 | 945 | 1,412.5 | 2,825 | 28,250 | $2,754,375 |
| Total | — | 1,967 | 2,936 | 5,872 | 58,720 | $11,031,750 |
Alternative Ask
25% of conversations → alternative gift at $15 or $5/mo
| Monthly Commitment | 5-Year Total | Alternative Gifts (25% of convos) | Total Raised |
|---|---|---|---|
| $15/mo | $900 | 0 | $292,275 |
| $5/mo | $300 | 0 | $342,975 |
| Total | — | 0 | $635,250 |
Phase Timeline
Dates derived from wave start date
Leadership Formation
Feb 7 – Feb 20, 2028
Base Cultivation
Feb 21 – Mar 5, 2028
Visit Phase
Mar 6 – Apr 2, 2028
Commitment Weekend
Apr 3 – Apr 9, 2028
Areas
Individual area goals for this wave
Miami-Dade Region
Wave goal: $3,300,000(20% of $16,500,000 total)
Central Florida Region
Wave goal: $2,200,000(20% of $11,000,000 total)
South Florida Region
Wave goal: $2,200,000(20% of $11,000,000 total)
North Florida Region
Wave goal: $1,650,000(20% of $8,250,000 total)
Tampa Bay Region
Wave goal: $1,650,000(20% of $8,250,000 total)