Wave 5
May 1, 2028 → Jul 3, 2028(9 weeks)
22% of each area's totalCombined: $12,100,000Wave KPIs — All Areas Combined
Campaign KPIs
50% of conversations → full gift · 25% → downsell · 3 visits per leader
Base Needed
64,580
Conversations Needed
6,458
Leaders Needed
2,161
Expected Gifts
3,229
Total Raised
$12,128,550
| Monthly Commitment | 5-Year Total | Leaders Needed (convos ÷ 3) | Expected Gifts | Conversations Needed (gifts ÷ 50%) | Base Needed (gifts × 20) | Total Raised |
|---|---|---|---|---|---|---|
| $200/mo | $12,000 | 165 | 244 | 488 | 4,880 | $3,037,800 |
| $100/mo | $6,000 | 314 | 470 | 940 | 9,400 | $3,031,500 |
| $50/mo | $3,000 | 645 | 962.5 | 1,925 | 19,250 | $3,031,875 |
| $30/mo | $1,800 | 1,037 | 1,552.5 | 3,105 | 31,050 | $3,027,375 |
| Total | — | 2,161 | 3,229 | 6,458 | 64,580 | $12,128,550 |
Alternative Ask
25% of conversations → alternative gift at $15 or $5/mo
| Monthly Commitment | 5-Year Total | Alternative Gifts (25% of convos) | Total Raised |
|---|---|---|---|
| $15/mo | $900 | 0 | $321,300 |
| $5/mo | $300 | 0 | $377,250 |
| Total | — | 0 | $698,550 |
Phase Timeline
Dates derived from wave start date
Leadership Formation
May 1 – May 14, 2028
Base Cultivation
May 15 – May 28, 2028
Visit Phase
May 29 – Jun 25, 2028
Commitment Weekend
Jun 26 – Jul 2, 2028
Areas
Individual area goals for this wave
Miami-Dade Region
Wave goal: $3,630,000(22% of $16,500,000 total)
Central Florida Region
Wave goal: $2,420,000(22% of $11,000,000 total)
South Florida Region
Wave goal: $2,420,000(22% of $11,000,000 total)
North Florida Region
Wave goal: $1,815,000(22% of $8,250,000 total)
Tampa Bay Region
Wave goal: $1,815,000(22% of $8,250,000 total)